PRESS RELEASE June 30, 2009
Vertical Alliance
Improving Ad Targeting
NurseUniverse.com an online recruiting website for
nursing jobs, has new plans for the site that will
further sharpen its focus. A new program of banners will be targeted to users
living in major metropolitan areas. This redesign will improve the aesthetics
and functionality of the site to improve the users' experience.
This new direction
for the site will quickly and directly connect site users to advertisers in
their metropolitan area. “By helping employers and job seekers quickly and
easily identify prospects and opportunities in their immediate geographical
location, a higher rate of success will be achieved in pairing candidates and
jobs with one another,” said Kirk Lohse, Director of Marketing for
Vertical Alliance Group, Inc. , parent company of NurseUniverse.
Metropolitan area banners will appear on the right and left sides of the screen,
and a link in the header will allow site users to access a map of these areas
with links to the targeted advertisements, such as
seen here on the
Dallas Nurse Universe site. The advertising banners on each of NurseUniverse's
metropolitan location sub domains will be sold to an area hospital or staffing agency in Dallas, Texas. Each
sub domain will be exclusive to the hospital that purchases the advertising
rights to that metropolitan area. The sites are being designed to incorporate
skylines, pro sports team colors and other elements that will make the site
easily identifiable with its metropolitan area.
Each metro page will
focus on the advertising hospital, with a header banner as well as banners on
either side of the page that can specify which positions are currently available
in different hospital departments. While these sites are part of NurseUniverse,
they can be used to advertise any hospital openings. This will provide site
users with a one-stop source for the most current information about available
jobs in area hospitals, allowing advertisers to more quickly fill vacant
positions with the additional benefit of reducing the costs per hire.
“With the medical
profession being so diverse, and hospitals needing many different types of
staff, we feel that we can provide added value to the facilities advertising on
our site by helping them to recruit the best qualified candidates from their
metropolitan areas,” said Lohse.
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